CIW You(th) is a dynamic program extension established by Chicago Ideas Week to connect, inspire and empower Chicago's future leaders. CIW partnered with many of the city’s leading youth organizations to connect Chicago Ideas Week speakers, some of the city's most influential leaders, and the broader Chicago community to reach nearly 450 Chicago Public High School students in some of the city's most underserved neighborhoods. We crafted a hand lettered wordmark with an energy and attitude appropriate for the initiative.
Leo Burnett, Chicago
Branding, Type, Hand Lettering, Apparel