Andy Luce Studio

oak street

 

Oak Street is the magazine for today’s self-starters and creative professionals. It explores the intersection between work, culture, and community. This custom lettered piece is featured in Issue Four, The New Guard.

Client

Oak Street Magazine

Additional Credits

Art Direction by Camille Miron Sauvé.

 
 

Disciplines

Hand Lettering, Typography, Art Direction

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Mr. Cup, 2016 Calendar

 

Hand lettered piece for the 2016 Letterpress Calendar curated by Fabien Barral.

Client

Mr. Cup

Additional Credits

Copywriting, art direction by Fabien Barral. Production and photography by Studio Pression.

 
 

Disciplines

Hand Lettering, Typography, Illustration

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DPS Pantry

 

DPS Pantry is the product extension of the Richmond, Virginia-based restaurateur group, The Dog And Pig Show. DPS Pantry aims to uphold The Dog And Pig Show's company mission of life's most valuable traditions: food made with care, honest conversation and memorable time spent together.

Client

The Dog And Pig Show, LLC

Additional Credits

Food styling by Isabel Eckrosh. Photography by Betty Clicker. Paws provided by Hazel.

 
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Disciplines

Packaging, Branding, Hand Lettering, Art Direction

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Mr. Cup, 2015 Calendar

 

Hand lettered piece for the 2015 Letterpress Calendar curated by Fabien Barral.

Client

Mr. Cup

Additional Credits

Copywriting, art direction by Fabien Barral. Production and photography by Studio Pression.

 
 

Disciplines

Hand Lettering, Typography, Illustration

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Need supply co.

 

I was invited by Need Supply Co. to share my approach to lettering as a part of their curated Moments With Sunday series. For the post, I document my process throughout the lettering process, from loose gestural sketches to a finished digital piece. 

Read the whole post here.

Client

Need Supply Co.

Additional Credits

Concept initiated by Tag Christof.

 
 

Disciplines

Hand Lettering, Typography, Illustration, Writing, Story Telling, Photography

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WAlter magazine

 

Logotype design for the quarterly magazine, Walter.

Client

Mr. Cup

Additional Credits

Art Direction, Magazine Design and Photography by Fabien Barral. Cover Illustration by Kevin Cantrell.

 
 

Disciplines

Hand Lettering, Typography, Branding

THUMB_Walter.jpg

Various logos

 

This ongoing collection of logos and wordmarks encompasses a range of styles that correspond to the diverse personalities of various clients.

 
 WITH OMFGCO

WITH OMFGCO

 WITH OMFGCO

WITH OMFGCO

 WITH OMFGCO

WITH OMFGCO

 WITH FRANKLYN

WITH FRANKLYN

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ALuce_Logos_31Three_Web.jpg
 
 

Disciplines

Design, Branding, Hand Lettering, Monograms

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Eckrosh Wedding Invitations

 

Isabel and James approached Andy to create an invitation suite for their wedding celebration and requested a calligraphic execution to evoke a tone of humanity, authenticity and elegance while establishing an atmosphere of warmth reflective of the couple. The pieces were produced by Mama's Sauce with gold + white foil and were printed on duplexed French Paper for additional thickness.

Client

James + Isabel Eckrosh

Additional Credits

Printing by Mama's Sauce.

 
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Disciplines

Print, Hand Lettering, Calligraphy, Design, Stationery + Invitations

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Chicago Ideas Week

 

Chicago Ideas Week is a premier annual gathering of global thought leaders created to provoke new ideas and inspire action held each fall in Chicago. The primary goal of Chicago Ideas Week is to stimulate new initiatives and ventures, create new connections and collaborations, and establish a community of people with the desire to achieve great things. With talks, lectures and break-out sessions throughout the week, Chicago Ideas Week is a true force for exploration, creativity and innovation.

Client

Leo Burnett, Chicago

Additional Credits

Creative direction by Alisa Wolfson. Booklets designed with Nico Gibson. OOH designed with Chris Apap. Event photography provided by Kathleen Virginia Page.

 
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Lecture Series Icons

Chicago Ideas Week desired a distinctive collection of hand-drawn icons to represent each topic covered throughout the conference. These icons help CIW attendees navigate their way through over 150+ sessions by visually communicating each topic while leveraging upon the CIW brand identity.

List of Topics

The Body, The Brain, Business 2030, Comedy, Conversations, The Consumer, Creative Process, Death, Edison, Education, Entrepreneurship, Environment, Evening Events, Explorers, Food, Future Global Leaders Summit, Future of Chicago, Future of Military, Guess Who’s Coming to Dinner?, Health, Hip Hop, Instigators, Journalism, Kick-Off Event, Labs, Lessons, Master Classes, Meet-Ups, The Middle East, Money, Music, Next, Politics, Pop Culture, Privacy, Scientific Breakthroughs, Spaces + Places, Storytellers, Talks, Tech Summit, Witness, Work, You(th) Speaker Connect

CIW_Booklet_Group.jpg
  BOOKLETS DESIGNED WITH NICO GIBSON
  DESIGNED WITH CHRIS APAP
 DESIGNED WITH CHRIS APAP
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 * DESIGNED WITH NICO GIBSON.
 

Disciplines

Design, Branding, Hand Lettering, Illustration, Icons, Apparel, OOH, Print

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The Dog And Pig Show

 

It all started with a simple idea: meals shared together with really, really good food. 

The Dog And Pig Show is a newly launched restaurateur group based in Richmond, Virginia. Their company mission is to uphold some of life's most valuable traditions: food made with care, honest conversation and memorable time spent together. With monthly Sunday Suppers and a handful of business ventures forthcoming, there's plenty to look forward to beyond the menu.

Client

The Dog And Pig Show, LLC

Additional Credits

Copy editing by Liz Luce. Event Photography by Samuel Pietrzak. Event styling by Isabel Eckrosh. Printing by Mama's Sauce.

 
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Disciplines

Branding, Hand Lettering, Strategy, Web Design, Art Direction, Copywriting, Stationery + Collateral

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STATE PLATES PROJECT

 

I was invited to contribute a piece to the State Plates Project curated by Jonathan Lawrence. I decided to create a new license plate for Wisconsin; the land of rolling farms, cheese abound, brats, beer, and the best team in the NFL.

Client

State Plates Project

Additional Credits

Curated by Jonathan Lawrence

 
 

Disciplines

Hand Lettering, Typography, Illustration

THUMB_StatePlates.jpg

CIW You(th)

 

CIW You(th) is a dynamic program extension established by Chicago Ideas Week to connect, inspire and empower Chicago's future leaders. CIW partnered with many of the city’s leading youth organizations to connect Chicago Ideas Week speakers, some of the city's most influential leaders, and the broader Chicago community to reach nearly 450 Chicago Public High School students in some of the city's most underserved neighborhoods. We crafted a hand lettered wordmark with an energy and attitude appropriate for the initiative.

Client

Leo Burnett, Chicago

Additional Credits

Creative direction by Alisa Wolfson. Event photography provided by Kathleen Virginia Page. Video by Chicago Ideas Week.

 
CIW_Merch_You(th)_Shirt.jpg
CIW_Merch_You(th)_Backpack.jpg
 

Disciplines

Branding, Type, Hand Lettering, Apparel

THUMB_CIWYouth.jpg

Crime Passionelle

 
 

Crime Passionelle was a conceptual lingerie brand by Amsterdam-based stylist Marloes Hoedeman, focused on creating unique styles, unexpected fabrics and surprising pieces. Not in production.

Client

Crime Passionelle

Additional Credits

Creative Direction by Marloes Hoedeman

 
 * NOT IN PRODUCTION
  * NOT IN PRODUCTION
  * NOT IN PRODUCTION
 * NOT IN PRODUCTION
CP_Lifestyle_2.jpg
 

Disciplines

Branding, Type, Hand Lettering, Apparel, Packaging

THUMB_Crime.jpg

Various Type + Lettering

 

This ongoing collection of various type and lettering pieces has been completed for both clients and personal projects.

 
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Wood Family Foundation

 

The Wood Family Foundation is a 501(c)(3) non-profit founded by former MLB pitcher, Kerry Wood, and his wife, Sarah. With mentor programs, summertime baseball clinics in some of Chicago's most underprivileged neighborhoods, winter charity drives, and a foundation scholarship to benefit high school seniors, the foundation truly steps up to the plate for Chicago kids. Exploratory concept.

Client

Leo Burnett, Chicago

Additional Credits

Creative direction by Alisa Wolfson. In collaboration with Tricia Chamberlain.

 
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WFF_Trophy_1.jpg
WFF_BaseballCard_1.jpg
WFF_Pennant2.jpg
WFF_Hotdog.jpg
 

Disciplines

Art Direction, Design, Branding, Lettering, Illustration, Apparel, Print, Collateral

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Black Bean Deli

 

Black Bean Deli is an award-winning Cuban deli that has been serving traditional Cuban fare in Orlando, Florida for over 12 years. When opening their second location, Andy lettered a neon sign in a style reminiscent of Havana nights.

Client

Black Bean Deli

Additional Credits

Production of the sign by Jason Gregory of Makr. Photography by Tina Craig.

 
 

Disciplines

Hand Lettering, Signage

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Casa Montes Negros

 

Casa Montes Negros is a traditional Spanish finca, or small working farm, located in the La Axarquía region of Andalucía, Spain. Tucked in the foothills of the Sierra Tejeda mountain range, it is a working organic farm with a variety of indigenous tree crops such as almonds, olives, figs and pomegranates.

My wife, Liz, and I worked on the farm for three months in the autumn of 2013.

Client

Casa Montes Negros

Additional Credits

In collaboration with Liz Luce

 
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CMN_Wordmark.jpg
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CMN_Door.jpg
WFF_Stationery.jpg
 

Disciplines

Design, Hand Lettering, Promotional Materials, Illustration, Photography, Strategy

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Pioneer Restoration

Pioneer Restoration is a 24 hour emergency response construction company based in Redmond, Oregon. They assist victims of fire, water and storm damage with an attention to craftsmanship and some good 'ol fashioned hard work.

Client

Pioneer Restoration

Additional Credits

Environmental photography by Eric Hires. Collateral photography by Letterform. Printing by Steady Co.

 
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Disciplines

Branding, Hand Lettering, Collateral, Vehicle Design, Apparel, Collateral, Promotional Materials

THUMB_Pioneer.jpg

Love Lettered

 

You Are Beautiful is an endeavor promoting the beauty of all. To celebrate its tenth anniversary, the exhibition As You Are: A Decade of You Are Beautiful, was held in Chicago. Love Lettered, Andy's installation at the opening, invited participants to share their name, or the name of someone special in their lives, to be lettered over a one color silk-screen print on the spot. Through this interactive process, they were connected to the You Are Beautiful message through the artistic employment of brush, ink and paper. The participants were invited to share their print with the world via Instagram, adding a hashtag of #lovelettered to their photo. Over the course of the evening, nearly 100 prints were produced.

Client

You Are Beautiful

Additional Credits

You Are Beautiful is the endeavor of Matthew Hoffman. Photography by Letterform.

 
YAB_Event_3_Small.jpg
 

Disciplines

Hand Lettering, Typography, Installation, Screenprinting, Print

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Lakemount Worship Centre

 

Lakemount Worship Centre is a thriving church based in Grimsby, Ontario, Canada. When the church was building a new campus for their community, Andy rebranded the church with the execution of a brand icon, custom logotype, signage and business cards for the organization's staff. 

Client

Lakemount Worship Centre

 
Lakemount_Exterior.jpg
 

Disciplines

Branding, Hand Lettering, Signage, Collateral, Promotional Materials

THUMB_Lakemount.jpg

Union Giants Ball Club

 

The Chicago Union Giants were one of Chicago's finest Negro League baseball teams, playing in the city from 1901-1904. This custom lettered uniform was designed for a baseball club playing in present day Union Park on Chicago's west-side paying homage to the historical team in bygone fashion.

Client

MissioDei Chicago

Additional Credits

Printing by Fretto Prints.

 
YAB_Event_3_Small.jpg
 

Disciplines

Hand Lettering, Uniform Design, Home Runs 

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MERG

 

MERG is the Leo Burnett Group's Multicultural Employee Resource Group, created to celebrate and advance diversity within and outside the company. MERG focuses on building mentoring programs, adding internships and strengthening professional development within the agency.

Client

Leo Burnett Dept. of Design

Additional Credits

Creative Direction by Shereen Peterson.

 
 

Disciplines

Branding, Illustration, Iconography

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Leo Burnett Holiday Card

 

The Leo Burnett Group wanted a timeless holiday card to share amongst their corporate family. Andy hand lettered the piece and it was printed by Hallmark Cards.

Client

Leo Burnett Dept. of Design

Additional Credits

Creative Direction of Alisa Wolfson

 
 

Disciplines

Hand Lettering, Typography, Illustration

THUMB_Leo_Holiday_Card.jpg

Leo Burnett ANA Invitation

 

The 2012 ANA Masters of Marketing dinner, co-hosted by Leo Burnett, Adweek, and Gannett, merited a unique hand lettered invitation. Letter-pressed with a blind emboss and spot varnish, Leo Burnett spared no production expense creating an invitation as premium as the event itself.

Featured on FPO: For Print Only.

Client

Leo Burnett Dept. of Design

Additional Credits

Designed with Brian Loehr. Creative Direction by Alisa Wolfson. Produced by Richard Blanco.

 
 

Disciplines

Hand Lettering, Typography, Illustration, Letterpress, Invitation

THUMB_ANA.jpg

New Express

 

New Express is a Muffler & Brake shop in Chicago's Bucktown neighborhood. Andy hand-lettered the type, which he painted onto the shop's building wall.

Client

New Express Muffler & Brake

Additional Credits

Process photography by Andy Schwegler.

 
 * NOT IN PRODUCTION
Wall_Full_Front.jpg
CP_Lifestyle_1.jpg
 * NOT IN PRODUCTION
 

Disciplines

Branding, Type, Hand Lettering, Apparel, Packaging

THUMB_NewEx.jpg

Mama Francesca

 

Mama Francesca Cheese is a family established and operated cheese company. When asked to redesign the brand, these signatures were developed to establish a heart and soul for the packaging.

Client

Leo Burnett Dept. of Design

Additional Credits

Designed with Kyle Poff

 
 

Disciplines

Hand Lettering, Calligraphy

Mama_1b.jpg

YAB + Uncommon

 

Matthew Hoffman, the founder of the You Are Beautiful Project, invited Andy to design iPhone cases for the You Are Beautiful series collaboration with Uncommon.

Client

You Are Beautiful

 
ALuce_YAB_Case_1.jpg
ALuce_YAB_Case_2.jpg
 

Disciplines

Lettering, Product Design, Illustration, Stationery

THUMB_YAB_UC.jpg

Typefight

 

Typefight, a head-to-head type competition between design peers, featured Andy's initial cap D, which won the battle.

Client

Typefight

Additional Credits

Typefight is curated by Bryan Butler, Ryan Paule and Drew Roper.

 
 

Disciplines

Hand Lettering, Typography, Illustration

THUMB_TypeFight.jpg

Notes to Share

 

Andy's personal line of greeting cards were created to share notes of kindness, encouragement and good will with friends and family. Each card is hand printed.

Client

Self Initiated

Additional Credits

Stamps produced by Simon Stamps

 
 

Disciplines

Lettering, Product Design, Illustration, Stationery

THUMB_Notes.jpg

The Everywhere Project

 

The Everywhere Project is a collaboration of designers and illustrators designing traveling luggage labels paying tribute to every location featured in Johnny Cash's classic song "I've Been Everywhere". This sticker represents Fond Du Lac, WI, a small town just across Lake Winnebago from where Andy's dad grew up.

Client

Self-Initiated

Additional Credits

Curated by Adrian Walsh

 
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Disciplines

Hand Lettering, Typography, Illustration, Badge

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Markéta Irglová

Overcoat Management commissioned Andy to design a three color silkscreen tour poster for the Grammy Award-winning artist, Markéta Irglová, one half of The Swell Season. Featured is the flower from the pomegranate plant, a recurring theme from Markéta's album.

Client

Overcoat Management

Additional Credits

Printing by Fugscreens

 
 
 

Disciplines

Design, Posters, Hand Lettering, Illustration, Print

THUMB_Marketa.jpg

Typeforce III

 

Typeforce III is the third annual typography infused show at Bridgeport's Co-Prosperity SphereRemembrance, A Study of Ghost Signs encapsulated the aesthetic of fading and disappearing sign paintings in plexiglass, preserving them as important moments in our typographic history.

Client

Self-Initiated

Additional Credits

Curated by PMI & Firebelly Design.

 
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WFF_Script.jpg
 

Disciplines

Design, Hand Lettering, Illustration, Installation

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Typeforce II

 

Typeforce II is the second annual typography infused show at Bridgeport's Co-Prosperity Sphere. A constructed  light mobile, Savor Youth rotated and projected layered type, illustrations and textures onto the space's walls, evoking a sense of wonder, excitement and adventure that characterize youth.

Client

Self-Initiated

Additional Credits

Curated by Public Media Institute & Firebelly Design. Photography by Luke Williams.

 
WFF_Script.jpg
 

Disciplines

Design, Hand Lettering, Illustration, Installation

THUMB_TF2.jpg

Printervention

Andy was invited to contribute his perspective on WPA artwork for the Printervention Poster Exhibition presented in conjunction with Public Media Institute's Version Festival.

His work was based on the concept of environmental stewardship. 

Client

Public Media Institute

Additional Credits

Curated by Emily Clayton and Chris Roberson

 
 
 

Disciplines

Design, Posters, Hand Lettering, Illustration, Print

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Various Illustrations

 

An ongoing collection of various illustration pieces that have been completed for both clients and personal projects

 
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Commissions

 

Ongoing collection of paintings commissioned by various clients from 2008 to present. Works are mixed media on various surfaces.

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Archive

 

Collection of archived works commissioned by various clients from 2008 to 2014. Works are mixed media on various surfaces.

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